Saudi Summer Tourism Push: The Saudi Tourism Authority rolled out its “Unlock More” Saudi Summer 2026 offers platform, a single digital gateway with packages, discounts and seasonal experiences across Riyadh, Jeddah, Aseer, the Red Sea, Taif and Al-Baha, in partnership with 50+ private-sector tourism players. Tourism Startup Boost: The Tourism Development Fund (TDF) said it has completed its Grow Tourism Incubator for 30 startups, backing founders with mentorship, workshops, training and investor connections. Aviation for Pilgrims & Visitors: Riyadh Air launched its fourth destination with the Riyadh–Cairo route, using a Boeing 787-9 and adding a second daily flight from June 29. Hajj Safety Update: Nigeria’s Kebbi State Pilgrims Welfare Agency reported all 4,256 Kebbi pilgrims returned from Hajj 2026 with zero deaths (one patient remained in Makkah for treatment). Travel Rules Tighten: Saudi Arabia lowered the mandatory declaration threshold for cash and valuables at borders from SAR60,000 to SAR40,000, including gold and jewellery, with ZATCA given expanded inspection and seizure powers. Umrah Options from Riyadh: Sabeel Umrah expanded organized Umrah packages departing from Riyadh, adding VIP and economy tiers with bus, hotel and on-ground support. Road Disruption: Riyadh’s Fourth Ring Road section in Yarmouk closed for 40 days (June 28–Aug 7) for works, with drivers urged to use alternatives.