Tourism Outlook: Saudi tourism is forecast to be down 5%-6% in 2026’s first five months, with Tourism Minister Ahmed Al-Khateeb blaming the Iran war—though he says religious travel (Umrah and Hajj) helps cushion the hit. Astro-Tourism in AlUla: The Royal Commission for AlUla has approved the design for AlUla Manara, an astronomy and astro-tourism hub with an observatory, research centre, advanced telescopes, and visitor stargazing experiences. Madinah Hotel Expansion: Taiba Investment Company and Osool Integrated Real Estate have signed a final deal to develop, refurbish and operate three hotels in central Madinah, targeting about 1,500 rooms in a project worth $640m. Visa Rules for Startups: Qiwa says newly established businesses under two years old can get a maximum of five instant visas, while older firms may receive up to 50, with Saudization-linked increases. Hajj Logistics Buzz: A viral report claims Haj luggage was left in rows on an Ahmedabad roadside after arriving from Madinah, prompting calls for better baggage handling. Brand & Marketing: Effie Awards Saudi Arabia 2026 has announced winners across 26 categories, spotlighting marketing effectiveness under the “Pride of the Kingdom” theme. Safety Reminder for Travelers: U.S. officials are urging Americans in the region to stay alert despite a U.S.-Iran framework aimed at easing tensions, warning conditions can shift quickly.