JETOUR launches factory-customized G700 TOPFIRE in Saudi Arabia

JETOUR has introduced the G700 TOPFIRE in Saudi Arabia, marking the SUV’s Middle East debut and expanding the automaker’s factory-customized off-road lineup. The model pairs JETOUR’s manufacturing and after-sales network with TOPFIRE’s modification expertise as the company pushes deeper into premium off-road markets.

Why it matters: - The Saudi launch gives JETOUR a new entry point into the premium off-road segment in a key Middle East market. - The G700 TOPFIRE is part of JETOUR’s factory-customized ecosystem, which the company is using to broaden its global off-road and outdoor mobility offerings. - JETOUR has already launched five factory-customized models and hundreds of official modification kits worldwide, with cumulative global sales of nearly 20,000 units.

What happened: - JETOUR launched the G700 TOPFIRE in Saudi Arabia, making the model’s Middle East debut. - The SUV was co-created with professional off-road tuner TOPFIRE. - Ke Chuandeng, president of JETOUR International, said the Middle East is a key strategic market for JETOUR’s global premium off-road roadmap and that the G700 TOPFIRE supports the company’s Travel+ Strategy.

The details: - The G700 TOPFIRE is a factory-customized version of the standard G700. - JETOUR says the model includes upgrades to the chassis, exterior, powertrain and outdoor functionality. - A dedicated chassis upgrade raises the height and widens the track. - The vehicle measures 5,272 x 2,150 x 2,043 mm. - The grille, wheel arches, side bars, and front and rear bumpers were redesigned for a more aggressive off-road look while keeping the G700 design language. - The SUV uses the CDM-O Super Hybrid system and a 2.0 TD hybrid-specific engine. - K-MAN nitrogen-filled shocks and Atlas AT off-road tires are fitted for sand and gravel performance. - The model completed extreme off-road trails in Moab in March. - Racing driver Robby Gordon and explorer Hazen Audel recognized the vehicle after that Moab run. - The vehicle includes an integrally stamped roof-rack system for rooftop tents, searchlights and drone platforms. - The front and rear competitive bumpers provide space for winch cross-beams and recovery gear. - JETOUR positions the G700 TOPFIRE as a vehicle with strong off-road capability and expandable equipment options.

Between the lines: - The launch shows JETOUR leaning on factory customization rather than aftermarket tuning to compete in higher-end off-road niches. - The company is pairing product development with modification services to make its off-road lineup more adaptable to local market preferences. - Saudi Arabia appears to be a strategic showcase market for the broader Middle East rollout.

What's next: - JETOUR said it will keep expanding its factory-customized product portfolio based on user needs in different markets. - The company plans to offer more off-road and outdoor mobility options to global users. - JETOUR's broader footprint now spans 100 countries and regions, supported by more than 2,000 sales and after-sales outlets and a global user base exceeding 50 million. - The company’s global R&D network spans the EU, the Middle East, Central and South America, and ASEAN.